Clipperton Finance, a leading European corporate finance boutique serving the technology and media industries, is delighted to announce the release of a White Paper covering the trends and evolutions in the online advertising technology space.
This report delves into the historical evolution of digital marketing and its underlying growth drivers. We look at how the convergence between branding and performance based online advertising will most likely accelerate further digital marketing growth creating value for all players across the value chain. The pursuit of this target will undoubtedly require players toleverage new technologies and formats to develop and standardize a comprehensive set of measurement tools for customers.
Which companies are best positioned to win in this changing market? Leaders of the first online advertisement generation or new comers? We have selected some of the European companies that may have a card to play in the upcoming ad tech landscape.
Clipperton Finance has been historically active in the adtech space as illustrated by the recent $12 million equity fundraise transaction for Videoplaza – a leading Swedish video ad serving company – and Dailymotion’s $150 million sale to Orange.
Click here to download the Research Paper
Click here to download the Research Paper
For more information, please contact:
Clipperton Finance
Nicolas Von Bülow, Partner, nvbulow@clipperton.net
Antoine Ganancia, Associate, aganancia@clipperton.net
About Clipperton Finance
Based in Paris and London, Clipperton Finance is a European corporate finance boutique dedicated to the High Tech and Media industries. Clipperton is focused on start-up and high-growth companies in the Internet, Software, Telecom, Components, CleanTech, MedTech and Media spaces, advising them in their financial transactions: fundraising/capital increases and Mergers & Acquisitions. Over the past years the company and its team have successfully structured numerous high level international transactions in the European High Tech sector.