the story of Aramisauto

Aramisauto pioneered the sale of vehicles online and was the very first platform in Europe to provide customers with an extensive offering of used cars refurbished in-house, a “100% satisfied or your money back” guarantee and numerous other services (home pick-up & delivery, financing, etc.). We have been working with Aramisauto and its founders, Nicolas Chartier and Guillaume Paoli, since 2009, when Serena Capital and 360° Capital Partners acquired a stake in the then bootstrapped company (since inception i.e. 2001). We kept on assisting the company on its positioning, strategy & development until the strategic partnership with Peugeot Citroën in 2016, followed by 2 subsequent key acquisitions in Spain (Citicar, 2017) and Belgium (Cardoen, 2018). AramisAuto is now the leading online platform to buy and sell cars in Europe with over €700m revenue.


Innovators:Nicolas Chartier & Guillaume Paoli

Nicolas & Guillaume co-founded Aramis Auto in 2001, the leading online platform to buy and sell cars in France, and bootstrapped the business until a first round of financing in 2009. Both entrepreneurs had a first experience in consumer goods (wine & CPG) before they met in 2000 at Sebo, a B2B marketplace between Asian merchandisers & manufacturers with European corporates, where Nicolas was Managing Director and Guillaume Marketing Director.

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