Tag : Transactions

  • Clipperton acted as sole financial advisor to Mobsuccess, a fast-growing ad tech specializing in digital communication for networked retailers and distributed brands, and its shareholders on its growth investment from Siparex Midcap to support its majority managers, Thomas Fagot and Xavier Dupont, as well as its key executives, in a new stage of development and market consolidation.
  • Groupe GPG and Jolt renewed their confidence by remaining shareholders.
  • With the support of Siparex Midcap, the management team, which has increased its stake in the company, has set itself the goal of accelerating its external growth strategy, by consolidating its current activities and developing its services in new functionalities and geographies, particularly internationally.
  • This deal is testimony to Clipperton’s strong track record in advising companies that contribute to equipping the retail industry with advanced technologies. Recent transactions include In The Memory’s sale to VusionGroup (formerly SES-imagotag), or Glopal’s €20m Series A led by Hi Inov – Dentressangle and Crédit Mutuel Innovation.

Our Client

  • Founded in 2015 by Thomas Fagot and Gilles Perrin, Mobsuccess is a fast-growing ad-tech specializing in digital communication for networked retailers and distributed brands. Through a suite of managed solutions that unify media, data, and AI, its Widely, Story, Farly solutions enable end-to-end responses to digital communication and acquisition challenges on the market’s most important audience hubs such as Instagram Facebook, Google, Tiktok, Snapchat but also display, digital radio and segmented TV.
  • The company stands out for its 360° approach, offering a complete rand of services from communication strategy to digital activation, while integrating high-performance analysis tools to measure the impact of campaigns. In particular, the Mobsuccess Group has established itself as the French leader in “drive to store” digital campaigns, enabling its customers to optimize their visibility and increase in-store traffic.
  • With over 100 key account customers, the group has established itself as a key player in digital marketing, supporting major French retailers such as Kiabi, Feu vert, Atol, E.Leclerc, Intersport, and Gifi, as well as service companies such as Axa, Crédit Agricole and Shiva, and automotive companies such as Citroën and Toyota, representing a total of over 20,000 points of sale. In terms of impact, Mobsucess generates over 20,000,000 in-store visits every year.
  • Profitable from the outset, with sales of over €45 million in 2024 and more than 175 employees, the Group now aims to reach a new milestone, targeting sales of over €100 million by 2028. 

Deal Rationale

  • Retail communication is a market worth several billion euros, including 2 billion for leaflets, which Mobsuccess is helping to digitize. The Group has developed through organic growth and acquisitions, with average annual growth of 30%. With the support of Siparex Midcap, the management team, which has increased its stake in the company, has set itself the goal of accelerating its external growth strategy, by consolidating its current activities and developing its services across new functionalities and geographies, particularly internationally.
  • Thomas Fagot, founder of Mobsuccess, comments: “We were keen to find a solid financial partner to support us in our very active build-up strategy, with a change of scale in the size of new acquisition opportunities. This new operation also enables us to involve our key managers in our capital.  The support of Siparex Midcap, and the renewed confidence of GPG and Jolt, will also enable us to accelerate our technological investments in AI supported by a team of 60 engineers while continuing to innovate and make Mobsuccess one of the leading groups in digital marketing.”

Future of retail – Clipperton’s strong expertise in advising in

Deal Team

About Clipperton

Clipperton is a leading investment bank dedicated to technology and growth companies. We provide strategic and financial advisory to entrepreneurs, corporates, and top-tier investors in Europe who are willing to execute transactions such as strategic M&A private equity transactions, and private placements. Founded in 2003 and with offices in Paris, Berlin, Munich, London, New York, and Beijing, Clipperton has completed over 400 M&A and private placement transactions with fast-growing technology start-ups, blue-chip corporates, and renowned financial investors.