MBO transaction for Smart led by Capital Croissance

Clipperton acted as financial advisor to Smart and its shareholders on a MBO transaction led by Capital Croissance.

This investment aims to bolster Smart’s growth and expansion plans for the next decade.


MBO led by

Digital Media

Press release (extract)

January 27th, 2021 - Smart is a leading independent ad tech platform founded in 2001 and working directly with hundreds of buyers and more than 1,000 premium publishers worldwide through a global footprint spanning 12 offices. This transaction highlights Clipperton’s extensive experience in the Adtech / Martech sector (over 50 private placements & M&A transactions in the last years) and ability to serve its clients as a trusted advisor across various strategic decisions. Clipperton already advised Smart in 2019 on their acquisition of LiquidM, a Berlin-based Demand Side platform. READ FULL PR

Go back