MBO transaction for Equativ (formerly Smart) led by Capital Croissance

Clipperton acted as financial advisor to Smart and its shareholders on a MBO transaction led by Capital Croissance.

This investment aims to bolster Smart’s growth and expansion plans for the next decade.


MBO led by

Digital Services & Media

Press release (extract)

January 27th, 2021 - Smart is a leading independent ad tech platform founded in 2001 and working directly with hundreds of buyers and more than 1,000 premium publishers worldwide through a global footprint spanning 12 offices. This transaction highlights Clipperton’s extensive experience in the Adtech / Martech sector (over 50 private placements & M&A transactions in the last years) and ability to serve its clients as a trusted advisor across various strategic decisions. Clipperton already advised Smart in 2019 on their acquisition of LiquidM, a Berlin-based Demand Side platform. READ FULL PR

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