Mobango, the first social mobile application store, gets acquired by India-based Mauj Mobile

Mobango, a leading independent mobile application store enabled delivery of rich content to millions of mobile users, was acquired by Mauj Mobile, a mobile value added services company and subsidiary of People Group, a leading Internet group in India.

Mauj Mobile is backed by tier-one financial investors Intel Capital, Sequoia Capital India and WestBridge Capital.

According to Mauj Mobile, the deal will allow the company to provide its partners, in India and abroad, an array of applications and content for their customers whilst further consolidating its foothold in the telecom managed services space. Anupam Mittal, founder and CEO, People Group, has said, “Mauj was founded with a vision of providing compelling content and applications over the mobile internet.Mobango’s acquisition is another step in that direction.”