TEADS, a French online video advertising automated platform focused on innovative formats, secures €4 Million funding to accelerate the international deployment of its online video advertising platform.

This funding round has been led by Partech Ventures who has been joined by Elaia Partners. Following this transaction, Pascal Gauthier, former COO of Criteo, has joined Teads as an independent director.

Founded in 2011 by Loïc Soubeyrand, Loïc Jaurès and Olivier Reynaud, Teads has addressed the lack of premium online video inventory for advertisers and enabled top-tier publishers to monetize their large online audience through innovative video ads. Teads has developed “outstream” formats in order to create video inventory for publishers without the cost of buying or producing video content. These innovative ad units have been widely praised by premium press publishers and Ad Networks in 25 countries. The most famous format on Teads platform, inRead™, which delivers video ads within press articles, has been adopted by more than 500 publishers worldwide (Financial Times, Forbes, Le Figaro, El Mundo, La Repubblica, etc…). On the other side of the value chain, Teads is also enabling advertisers and agencies to secure visibility and completion of their ads.