BrandAlley is acquired by Andrino Group (Private Outlet)  in a strategic move to become a European leader in online fashion retail.

Clipperton Finance acted as sole financial advisor to BrandAlley and its financial shareholders.

Paris – July, 11th 2014 – Clipperton Finance, a leading European corporate finance firm focused on the Technology and Media industries, today announced the closing of the sale of BrandAlley, a leading French e-Commerce portal focused on fashion apparel, to Andrino Group, which operates Private Outlet, a leading European destocking group. The merger of the two sites is complemented by a large refinancing which will allow the new entity to execute its development plan. Banexi, APlus Finance andBpiFrance become shareholders of the combined entity, alongside GIMV, Turenne Capital and theAndrino Group´s founder, Cyril Andrino. The sites Private Outlet and BrandAlley will be maintained and developed in France, Italy, Germany and Spain and the new group will be led by Cyril Andrino.

Founded in 2005, BrandAlley is a leading French fashion e-commerce portal focused on women, promoting over 1,000 brands to a growing base of 500k+ active clients. The Company’s differentiated business model provides a full online service to brands via three different channels: current collections, outlet collections and private sales. The Company has longstanding relationships with over 1000 industry leading brands.

Marc Heller, President of BrandAlley, said: “At the end of the transaction, BrandAlley will be part of a group with the critical mass necessary in the world of e-commerce. Together with the refinancing, the deal will allow BrandAlley to continue its development by relying on its strengths: a strong brand, more than 8 million members and an offer that brings together industry-leading brands, both new collections and private sales, while benefiting from synergies procured by the size effect.”

Cyril Andrino added: “We will now work with the teams of BrandAlley to offer fashion brands the first e-commerce platform that covers the entire supply chain…This transaction is a first step. Our ambition is to build a European leader, participating in the inevitable consolidation of the sector.”

For more information, please contact:
Clipperton Finance

Nicolas von Bülow, Partner,
Thibaut Revel, Partner,
Thomas de Montille, Senior Associate,
Martin Vielle, Associate,

About Clipperton Finance

Clipperton Finance is a European corporate finance boutique exclusively dedicated to the HighTech and Media industries. Clipperton Finance advises high growth companies on financial transactions, fundraisings, capital increases and Mergers & Acquisitions. With a team based in London, Berlin, and Paris and an international reach, Clipperton Finance is a European leader in the sector. The team has successfully structured more than seventy high level international transactions in the European High Tech sector. For more information, visit