• Clipperton acted as sole financial advisor to the shareholders of Mayday, the leading provider of AI-powered Knowledge Management in France. The company is joining forces with USU GmbH, a global provider of software and service solutions for IT and customer service management, backed by Thoma Bravo.
  • As a leading provider of software and service solutions for IT and Customer Service Knowledge Management, USU is extending its position towards European market leadership through this acquisition.
  • This deal reinforces Clipperton’s standing as a trusted financial advisor to B2B SaaS category leaders, and further demonstrates the firm’s ability to craft high-profile transactions with international sponsors and strategic acquirers. Notably, this marks Clipperton’s 13th concluded cross-border deal in the past 12 months.

Our client

  • Founded in 2020 by Damien Popote, Benjamin Karila, and Hugo Martinez, Mayday is the leading Knowledge Management provider in France. Its mission is to empower people and AI systems with the right knowledge, at the right place, and the right time. In just a few years, Mayday has become the go-to solution, trusted by leading industry players and used by 1 in 5 customer service advisors in France. Today, Mayday’s solution is used in around 20 countries worldwide.
  • Powered by a cutting-edge AI platform, Mayday enables enterprises to gather, manage, and deliver company knowledge with exceptional efficiency – empowering employees, delighting customers, and redefining the customer experience.

Deal Rationale

  • The integration of Mayday, recognized as one of the most advanced KM solutions worldwide, into the USU portfolio provides an innovation and growth boost: AI-powered automation, best-in-class UX/UI capabilities, and radically fast time-to-value ideally complement USU’s existing Knowledge Management (KM) offering.
  • Damien Popote, CEO and Co-Founder of Mayday, commented: “Our vision has always been to transform customer service through intelligent Knowledge Management. By joining the USU Group, we can scale this vision globally while turning our combined strengths into a growth accelerator. USU is the perfect partner for us – there is an evident technological match, and culturally we share the same values of customer focus and excellence.“
  • Mayday, and its 50 team members, will be integrated into the USU Group in such a way that existing customers can continue to benefit from proven solutions, continuity, and even additional add-ons in the coming months. 

Clipperton strengthens position as leading advisor in SaaS and cross-border deals

This transaction marks the 16th transaction in the SaaS space advised by Clipperton over the last 12 months, with recent landmark European transactions such as Hublo’s LBO with Five Arrows, and FTV Capital’s investment in N2F.

This deal reinforces Clipperton’s standing as a trusted financial advisor to B2B SaaS category leaders, and further demonstrates the firm’s ability to craft high-profile transactions with international sponsors and strategic acquirers. Notably, this marks Clipperton’s 13th concluded cross-border deal in the past 12 months.

Deal Team: 

About Clipperton

Clipperton is a leading pan-European investment bank dedicated to technology and growth companies, with offices in Paris, Berlin, Munich, London, and Amsterdam, as well as partnerships in the USA, China, Italy, and Spain. We provide strategic and financial advisory to entrepreneurs, corporates, and top-tier investors in Europe who are looking to execute strategic M&A, private equity, private placements, and debt financing transactions. Founded in 2003, we have completed over 500 deals with fast-growing technology businesses, blue-chip corporates, and renowned financial investors.