In The Memory sold to VusionGroup (formerly SES-imagotag)

Clipperton acted as the sole financial advisor to In The Memory, a decision-making platform solution specialized in data analysis and business intelligence tools for retail, on its sale to SES-imagotag, the world’s leader in smart digital labels and retail IoT solutions. 

With this new acquisition, SES-imagotag continues to build its data division, which also includes Captana, a company specializing in real-time shelf analysis using image analysis and artificial intelligence, as well as several solutions within the VUSION platform.

This deal further illustrates Clipperton’s expertise in advising Future of Retail enablers with thirteen deals closed over the past 24 months that include Artefact, Ekimetrics, Qopius, Datawords Group, and more.


Sold to


Press release (extract)

February 1st, 2023 - Founded in 2018 by Maxime Brunet, Alexis Mau and Audrey Hardy, an experienced team of data science specialists from the retail and FMCG sector, In the Memory has developed a turnkey software platform enabling retailers and consumer goods companies to optimize their marketing mix and build the most-suited assortment, improve merchandising, pricing and promotional choices across physical and online sales channels. READ FULL PR

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