Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers, with presence in 12 countries.
The acquisition will enable Smart Adserver to build a leading independent ad monetization platform aiming at aligning supply and demand to deliver financial and operational efficiency to advertisers and digital publishers.
The transaction highlights Clipperton’s expertise in cross-border M&A transactions, especially Franco-German deals, after a series of technology transactions in the past months: Sculpteo sold to BASF, givve sold to Up Group, acquisition of Cheerz by Cewe.
