Smartlook sold to Cisco [NASDAQ:CSCO]

Clipperton acted as the sole financial advisor to Smartlook, its management and its shareholders – Airbridge, Novira, Reflex Capital and the founders – on its sale to Cisco.

Smartlook will expand Cisco AppDynamics’ DEM solutions with new user experience insights, analytics, and troubleshooting capabilities, enabling comprehensive visibility into end-user digital behavior across web and mobile platforms.

This transaction confirms Clipperton’s unique ability to execute transactions on behalf of European SaaS companies vis-a-vis North American acquirers – including Dan’s recent sale to GoDaddy, Reporting 21’s sale to Cority and Packlink’s sale to Auctane (both backed by Thoma Bravo). In addition, this will be the fifth SaaS deal that Clipperton has announced in 2023 so far.


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Press release (extract)

April 20th, 2023 - Founded in 2016, Smartlook is an all-in-one customer journey platform that delivers quantitative and qualitative cross-platform analytics for web and mobile, helping businesses of all sizes and industries to analyze their users’ actions on their platforms, with visitor recordings, heatmaps, event tracking, and funnels. READ FULL PR

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